Syntray is a specialized podcast and account-based marketing agency focused on helping B2B SaaS and AI startups amplify their brand voice. We create founder-led podcasts that not only build thought leadership but also attract high-quality leads and partnerships. In short, we turn your expertise into a growth engine.

We primarily partner with seed to Series A B2B startups in the SaaS and AI sectors. If you're a founder or part of a lean marketing team looking to establish a strong industry presence and drive targeted leads, we’re here for you.

Not necessarily. If you can hop on a Zoom, you can host one of these podcasts. If you run a larger operation, set one of your team members as the host.

It’s super straightforward. We begin by understanding your brand voice and your target ICP. Then we handle everything from episode planning and guest outreach to production and distribution. You just show up and share your insights, and we turn it into engaging content.

Within 10 days after set-up. Expect 1 podcast per week after set up.

Not at all! We built Syntray specifically for founders and teams who are new to podcasting. We guide you through everything: from shaping your show’s concept and tone, to providing you with conversation prompts and guest outreach support. The best part? You just show up and talk. We handle the scheduling, recording, editing, publishing, and promotion. Most of our clients spend just 30–60 minutes per episode. It’s a plug-and-play system designed to make you sound like a pro from day one.

Great question. It really depends on your stage and goals. If you're an early-stage company and the founder is involved in sales, then the founder should absolutely host the show. It's one of the most powerful ways to build thought leadership, open doors, and drive high-value conversations.

If you're at a later stage or running a larger team, the host could be someone else. It might be an Account Executive, a Client Success rep, or anyone on your team who can speak well to your ideal customer profile. You don't need someone who's amazing on camera. You just need someone who understands your niche, can hold a conversation, and connect naturally with the people you're trying to reach. That alone is what makes a great host for an ABM-style podcast.

No problem at all! We designed Syntray to be as hands-off as possible for you. Even if you have a small or non-existent marketing team, all you need to do is show up for the recording sessions. We handle everything else, from outreach to editing to distribution, so you can focus on what you do best.

Depends on your industry.

Syntray combines founder-led podcasting with account-based marketing to help B2B startups build trust and drive pipeline at the same time. We invite your ideal customers onto your show as guests, creating authentic conversations that build relationships first — not pitch decks. Then we repurpose those episodes into social content that positions you as a thought leader and keeps your brand top of mind. It’s a strategy built for long-term momentum, not short-term hacks — and it works best when you consistently show up and speak to your niche.